Antismoking television advertising and socioeconomic variations in calls to Quitline
نویسندگان
چکیده
منابع مشابه
The effectiveness of television advertising campaigns on generating calls to a national Quitline by Māori.
OBJECTIVE To examine the effectiveness of four mass media campaigns on calls to a national Quitline by Māori (the indigenous people of New Zealand). METHODS Monthly Quitline call data and calls within one hour of a television commercial (TVC) being shown were analysed for the 2002-2003 period. Data on target audience rating points (TARPs) and expenditure on TVCs were also used (n = 2319 TVC p...
متن کاملThe association between advertising and calls to a tobacco quitline.
OBJECTIVE This study assessed the cost effectiveness of different types of television and radio advertisements and the time of day in which advertisements were placed in generating calls to the Oregon tobacco quitline. DESIGN Cost effectiveness was measured by cost per call, calculated as the cost of advertising divided by the number of quitline calls generated by that advertising. Advertisin...
متن کاملObesogenic television food advertising to children in Malaysia: sociocultural variations
BACKGROUND Food advertising on television (TV) is well known to influence children's purchasing requests and models negative food habits in Western countries. Advertising of unhealthy foods is a contributor to the obesogenic environment that is a key driver of rising rates of childhood obesity. Children in developing countries are more at risk of being targeted by such advertising, as there is ...
متن کاملInvestigating the relation between placement of Quit antismoking advertisements and number of telephone calls to Quitline: a semiparametric modelling approach.
STUDY OBJECTIVES Quitline-an antismoking advertising and a telephone helpline service-is an effective public health intervention strategy for tobacco control. The objective of this short report is to model the relation between placement of antismoking advertisements and calls to Quitline on a given day. METHODS/DESIGN Data on daily Quitline antismoking advertisements, television target audien...
متن کاملTelevision Advertising and Online Shopping
Media multitasking competes with television advertising for consumers’ attention, but it also may facilitate immediate and measurable response to some advertisements. This paper explores whether and how television advertising influences online shopping. We construct a massive dataset spanning $3.4 billion in spending by 20 brands, measures of brands’ website traffic and transactions, and ad con...
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ژورنال
عنوان ژورنال: Journal of Epidemiology & Community Health
سال: 2007
ISSN: 0143-005X
DOI: 10.1136/jech.2005.043380